Christmas Ale Illustration
Project Type: Illustration, Print Design
Software: Procreate
Goals
The illustration was created with the goal in mind to attract the audience I want to work with for my freelance design business, Arminath Design. The clientele I am targeting are breweries and wineries.
Approach
Since I am targeting breweries and wineries, I wanted the subject to feature an alcoholic drink. I worked on the illustration during the holiday season, so I decided to feature a Christmas Ale drink, which is a popular beer flavor within my local area, Cleveland, Ohio.
The illustration style is loose, rustic, and moody to reflect the brand experience many breweries and wineries aim for within their restaurants.
